Bryan Jefferson

From things that have happened and from all things that you know...you make something through invention - a whole new thing.

And, you make it alive.

You give it immortality.  
-Ernest Hemingway

Founder and Chief Executive Officer

Bryan has always been an entrepreneur. He bought his first computer at age 11 from money he raised mowing lawns. After high school, Bryan joined the Marines serving on the development team of the first computer training game for the Corps and writing the system to track payroll processing.

Bryan has worked as an IT consultant for numerous Fortune 1000 companies including Sprint, International Network Services, Lucent, Charles Schwab, AAA, JP Morgan, Chase, LucasArts, Avaya, and J.D. Power and Associates. He was also tapped to build and operate the IT solution for the 2006 FIFA World Soccer Cup in Germany.

In 2008, Bryan launched the SOHO Shop, a smart home/business solutions firm, an experience that paved the way for SmartCare because Bryan's real mission was to find a way to use technology to improve the quality of life for aging senior citizens.

Deeply impacted by the loss of his grandmother who died alone, unable to call for help and his father who suffered multiple serious illnesses and lived thousands of miles away, Bryan was determined to find a way to help seniors live safer, happier, and more independent lives. It is with this mission in mind that he launched SmartCare in 2012.

Bryan has appeared on the cover of CE Pro Magazine along with Co-founder Scott Mosher highlighting the SmartCare System. He has also been featured in prominent national and local publications including:

  • INC 5000 List of fastest growing Private Companies
  • Greater St Louis Business Man of the Year 2014
  • Greater St Louis SBA Small Business of the Year
  • Business Journal's 2014 CFO of the Year Small Corporation
  • Named among the top in St. Louis Fastest Growing Companies 2014
Every strike brings me closer to the next home run.  
-Babe Ruth

Founder and President

Scott oversees all sales aspects of SmartCare. His business acumen ties back to his experience as a financial planner and business owner. Scott managed one of Inc. 500's Fastest Growing Financial Services Companies as the National Sales Director, where he increased revenue from $500,000 to $25,000,000 in two years. His oversight included multiple geographies and 100 consultants. Scott developed and coordinated a comprehensive training program, achieving a 26% increase in the business margin, improving call conversion by 35%.

The glory of friendship is not the outstretched hand, not the kindly smile, nor the joy of companionship; it is the spiritual inspiration that comes to one when you discover that someone else believes in you and is willing to trust you with a friendship.  
-Ralph Waldo Emerson

Chief Finance Officer

Jay has three decades of experience in the finance and banking industries, including managing through some of our nation's best times and toughest financial crisis.

For more than 20 years, Jay served as a senior executive with First National Bank of St. Louis responsible for lending, management, and operations.

Jay left First National Bank to launch and manage a registered investment advisory company and a private investment company catering to a high net worth clientele. In this capacity, Jay managed asset groups including securities, real estate, and operating companies.

Merrell Hansen
The single biggest problem in communication is the illusion that it has taken place.  
-George Bernard Shaw

Operations Strategist and Chief Marketing Officer

Merrell's career includes senior executive positions for two premiere communications firms, Gannett Co., Inc. and King Broadcasting. At Gannett, Merrell served as Senior Executive Vice President for the Radio/Broadcast Division. In this role, she held oversight for the full group, relevant to operations, marketing and sales. They achieved more than 30 straight quarters of positive growth, supporting the parallel improvement in Gannett's shareholder return and stock prices. During her tenure at Gannett, she was fortunate to participate on the select corporate team that grew USA Today. Prior to her Gannett experience, Merrell acted as General Manager for King Broadcasting

Merrell's career also includes oversight of key public health communications initiatives, including the creation of high profile prevention efforts for the Department of Health and Human Services (DHHS) and the Centers for Disease Control and Prevention (CDC) many of which earned national recognition. She believes in community service and is honored to serve as planning commissioner in her city of residence.